Jessica Simpson to Launch Fragrance and Swimwear Line

Jessica Simpson

Jessica Simpson is launching a new fragrance line, plus a new bikini line which she helps designed.

When Jessica Simpson does something, she always does it in the biggest way possible. And this time on, she goes double, launching a new fragrance line and bikini line, which she reportedly helps designed.

As of the perfume, the singer-actress signed a global licensing agreement with perfume and beauty products maker Parlux Fragrances Inc. and consulting company Camuto Group to have the scent debuted in July 2008 in the U.S. and hit the market internationally soon thereafter.

"I wanted to partner with a company that would be able to express my personality through a fragrance," so Simpson said on the deal. "After meeting with Parlux, I'm extremely excited to start the development process with them."

On the swimwear line, it is said to feature skimpy sexy designs and modest one-piece suits as well. The beachwear will debut next month during Mercedes-Benz Fashion Week in Miami Beach, Florida.


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