March 07, 2007 02:25:38 GMT
MTV Networks and Lauren Conrad announce the first-ever celebrity-inspired digital fashion line to be introduced in the Virtual Hills virtual world.
Has established her own style, the way she dresses does inspire young females to be as fashionable as her. With her becoming an inspiration in fashion, Lauren Conrad is now coming out with her own fashion line, which will be available in high-end boutiques, retail stores and online later this fall.
The star of MTV's popular series "The Hills", moreover, is teaming up with MTV Networks, announced Tuesday March 6th the first-ever celebrity-inspired digital fashion line to be introduced in the Virtual Hills virtual world. Both Lauren's physical and virtual world fashion lines are said to reflect such casual yet smart aesthetic fashion style.
As for the virtual clothing line, it is debuted in MTV's Virtual Hills in "LC," her brand new virtual boutique that she helped design, Tuesday March 6th at 8 p.m. ET / 5 p.m. PT, where fans will be able to buy clothes with in-world currency. Fans in Virtual Hills will also have the chance to help design styles that make their way to boutiques later this year.
In addition, in the same day Lauren will launch the Virtual Hills "Designer Showcase," which gives fans the ability to design their own clothes and marks the first time members of Virtual Hills can create their own content in-world. Lauren herself will judge the creations as part of her in-world Fashion Challenge, in which the winner gets a private virtual meeting with Lauren and a selection of Lauren's virtual clothes for free.
Virtual Hills is available for free download at vhills.mtv.com .