September 13, 2006 03:25:57 GMT
Supermodel Petra Nemcova has become the face of Fortunoff's new advertising campaign.
Fortunoff, the 84-year-old New York-based retailer of jewelry, furniture, and other discount goods, has signed supermodel and humanitarian, Petra Nemcova, as their new fresh face.
Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff's regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers nationwide.
Besides serving as the face of Fortunoff, Petra will also design a line of jewelry for the chain, entitled Petra for Fortunoff Collection. The gems, retail from $125 to $5000, will be available this holiday season in all Fortunoff retail locations, as well as online.
Proceeds from select items will benefit the Happy Hearts Fund, Petra's personal charity of choice she founded in 2005. The Happy Hearts Fund provides aid to children in need who have suffered loss or hardship as a result of natural, economic or health related disasters.