Diddy and Emilio Estefan have joined forces on a multi-media venture called Bad Boy Latino
The influential musician P. Diddy has teamed up with award-winning producer Emilio Estefan, forming a multi-media venture called Bad Boy Latino. Concerning their new project, both of them plan to recruit, produce and market a musical artist roster for Bad Boy Latino.
"The Latino market in the U.S. is such a beautiful, diverse, and powerful market and I am blessed to have a partner like Emilio," Diddy said. "He is an amazing example of how creativity, combined with hard work and a belief in one's self, can spark an entire cultural movement." Wish you both all the best guys.