"That's hot" for Paris, but "That's too hot" for Parents Television Council (PTC), who quickly reponds to the hotel heiress' new TV commercial for Carl's Jr.'s Spicy BBQ Six-Dollar Burger as they assume it as porn ad.
The TV spot portrays Paris seductively washes a Bentley, dressed only in a skimpy bathing suit and stiletto heels, while a version of Cole Porter's "I Love Paris" plays in the background. At the end of the spot, the star bites into a monstrous burger with an expression that may be described as orgasmic as the screen fades out to the beauty's trademark phrase: "That's hot."
In fact, the ad has proven to be too raunchy for PTC, whose research director Melissa Caldwell says, "This commercial is basically soft-core porn. It's inappropriate for television." And so, the group plans to encourage its many members to protest and is considering asking the Federal Communications Commission (FCC) to declare the ad indecent.