"In this video essay we will delve into the popular music video "ABCDEF U", released in September of this past year by American singer Gayle and its meteoric rise to fame as a viral hit and the complicated way it criticizes and lampoons cancel culture while at the same time benefiting from its very controversy and ability to be misheard as luring people into its net of critical controversy and internet hatred of it for being too "catch". Gayle first gained attention by posting the song on TikTok where it quickly went viral before being noticed and picked up by major record labels and being released as a single with an accompanying video produced by a major label with a big budget for its production and marketing and we will look at how this video fits into the larger landscape of contemporary internet culture while exploring the complicated relationship between art and commerce in the age of streaming

Channel Category Duration Views
Music Music Video 02:57 0