AceShowbiz - The upcoming three-night headline performance by Kanye West, now known as Ye, at the July Wireless Festival in London is increasingly controversial. Recently, two additional sponsors have decided to pull their support from the event amid backlash over Ye’s history of hate speech.

Pepsi, which had maintained a sponsorship relationship with the Wireless Festival for over a decade, announced on Sunday that it would be ending its co-branding partnership. This major withdrawal set the tone for others to follow.

Later on the same day, Diageo, the parent company behind popular alcohol brands such as Johnnie Walker and Captain Morgan, also declared it would no longer sponsor the festival. Although Diageo’s statement did not mention Ye by name, their decision came shortly after the booking of Ye was publicly condemned by the U.K.’s Prime Minister, Keir Starmer.

In addition to these, Rockstar has also pulled back from sponsoring the Wireless Festival. Another notable development is that PayPal has decided not to allow its branding to be associated with the event.

This series of sponsor withdrawals highlights the growing tension surrounding Ye’s headline slot and the broader public and political backlash against his controversial comments. The festival organizers now face challenges in maintaining sponsor support as the event approaches.

As the Wireless Festival plans to proceed with Ye’s performances in July, the situation continues to evolve, raising questions about the impact on the festival’s reputation and financial backing moving forward.