Cardi B becomes Zevia shareholder & brand ambassador. The rapper partners with the zero-sugar soda brand, shaping its cultural strategy.
- March 21, 2026
AceShowbiz - Cardi B has taken a significant step in her expanding business ventures by becoming both a shareholder and the official brand ambassador for Zevia, the zero-sugar soda company.
The Grammy-winning rapper announced a multi-year partnership with Zevia, highlighting that this collaboration is more than just a typical sponsorship. Cardi B is actively involved in shaping the brand's cultural strategy, marking her role with a deeper creative influence.
Expressing her enthusiasm, Cardi B shared that she loves soda but prefers to avoid sugary drinks. She praised Zevia for its zero sugar content and natural ingredients, signaling a shared vision for healthier beverage options. “This year, we are taking it to the next level together,” she said.
Zevia is also the official sponsor of Cardi B’s ongoing "Little Miss Drama Tour," which began on February 11 in Palm Desert and will continue through April 18 in Atlanta. The tour has already visited several major cities including Seattle, Phoenix, Denver, and Minneapolis, with stops in Chicago, Newark, and Toronto still to come.
The partnership extends beyond tour sponsorship, with Zevia planning a major campaign this summer. This initiative will include commercials, in-store displays, a sampling tour, and exclusive product collaborations. Cardi B will contribute to designing new flavors, infusing her unique style into the better-for-you beverage market.
This deal is especially notable because Cardi B has acquired shareholder status, giving her an ownership stake and decision-making power in the company. This distinguishes the agreement from other celebrity endorsements and aligns with her approach to authenticity and transparency in business.
Alongside her beverage endeavors, Cardi B recently launched Grow Good Beauty, her first haircare brand developed over three years. Her entrepreneurial portfolio also includes Whipshots, a vodka-infused whipped cream that has sold over 4 million cans since its 2022 debut, and collaborations with Reebok and NYX Cosmetics.
This new venture with Zevia reinforces Cardi B’s commitment to building generational wealth by diversifying her business interests beyond music into beverages, beauty, and fashion.
