AceShowbiz - Jennifer Lopez and her ex-husband, Ben Affleck, are reportedly grappling over the right strategy to sell their luxurious $68 million Beverly Hills home. The lavish estate has been on the market since July 2024 but has failed to attract significant interest.

The star-studded couple initially purchased the 38,000-square-foot mansion - which features 12 bedrooms and 24 bathrooms - for approximately $60.85 million in cash in May 2023. However, despite the home's grandeur and recent renovations, the property has struggled to find a buyer willing to meet their lofty price expectations.

Affleck is pushing to reduce the asking price to expedite the sale, but Lopez remains resistant. Sources told TMZ that Affleck prefers to lower the price markedly while Lopez is holding out for the original price tag, hoping a buyer will eventually step forward.

Real estate professionals affiliated with the listing have criticized the $68 million asking price. According to them, the price is about 15% above the market value, making it a tough sell in today's cooling luxury market. They highlight that while buyers capable of purchasing such high-end homes are still out there, they are increasingly seeking bargain deals.

The challenges are compounded by rising insurance costs. Following the devastating wildfires in Southern California earlier this year, insurance premiums have skyrocketed, adding another financial layer that deters potential buyers. Insiders estimate that the annual insurance cost for the mansion could reach $500,000.

In September 2024, Lopez and Affleck did receive a $64 million offer from a potential buyer. However, the deal fell through when the buyers had to pull out of escrow due to a family emergency.

Both celebrities have since moved to separate, more modest homes; Lopez into an $18 million residence near Los Angeles, and Affleck into a $20 million estate in the Pacific Palisades. Despite this, the Beverly Hills mansion remains on the market, its fate undecided.

While there is no indication of significant friction between Lopez and Affleck regarding the sale itself, their different approaches to achieving a sale—one advocating for a price drop and the other holding firm—have left the property in limbo.

For now, the estate remains listed at $68 million as the ex-couple navigates the complexities of selling a high-value piece of real estate in an unpredictable market.