AceShowbiz - Amanda Seyfried reflected on the failure of her 2009 movie "Jennifer's Body". While she found the film to be flawless, she admitted the promotional strategy was a mess.

"I can't critique this movie, it's to me a perfect movie," she said, before noting, "The marketing sucked. It just did, and we all agree."

Originally aimed at leveraging Megan Fox's appeal, the campaign failed to capture the film's deeper thematic essence and unique genre blend. "The marketing team cheapened it, like it was just, you know, a romp," Seyfried lamented. "A gory romp. I think they ruined it."

The film centers on a girl who gains demonic powers and a thirst for blood after surviving a sacrifice gone wrong. Written by Oscar-winning screenwriter Diablo Cody and directed by Karyn Kusama, it explores the complex friendship between two high school girls - played by Megan Fox and Seyfried - in a narrative that blends horror, comedy, and social satire.

This dark and witty narrative was sidelined in favor of more superficial promotional tactics, much to the chagrin of the creators and cast. "Because of the way the film was marketed, people wanted to see the movie as a cheap, trashy, exploitative vehicle for the hot girl from Transformers," Cody said in 2018.

Despite a lukewarm reception and underwhelming box office performance at the time of its release, "Jennifer's Body" has since been re-evaluated as a cult classic.

Seyfried's co-star Adam Brody also critiqued the marketing, comparing the promotional images to something out of Maxim magazine and noting that the film's feminist credentials were essentially buried during the campaign.

"The film was directed by a woman, starring two women, written by that year's screenwriting Oscar winner, and instead they're like, 'Let's bury all of that. Don't tell anyone that. This is for people who like Transformers,' " he said.

Fox also echoed these sentiments on Eli Roth's "History of Horror" podcast. She felt that external perceptions and personal image issues impacted the movie unjustly, noting that it "was panned for reasons that had nothing to do with" its actual content.

Despite the marketing debacle, Seyfried expressed excitement for a potential sequel, affirming her commitment to the project, "You know, I'm looking forward to the sequel. They're working on it. I already said thumbs-up. I was like, 'Whenever you're ready, I'm ready.' "

While marketing mishaps clouded the initial release, the enduring quality of "Jennifer's Body" speaks for itself, and its resurgence as a cult classic proves that great art eventually finds its audience.