AceShowbiz - As Meghan Markle launched a new website for her rebranded lifestyle brand, As Ever, fans were treated to an intimate, picturesque photo of the Duchess of Sussex walking hand-in-hand with her daughter, Princess Lilibet.

The mother-daughter duo gracefully strolled across a lush, grassy field, backed by the serene view of palm trees and the Pacific Ocean. Meghan, 43, and the three-year-old Lilibet were both dressed in white and walked barefoot, embodying a vibe of natural tranquility and elegance.

Since returning to Instagram, Meghan has offered glimpses of her life away from spotlight with husband, Prince Harry, and their two little kids, Prince Archie and Princess Lilibet. While she never showed their faces, she mentioned them in her post including one Instagram Story that showed her preparing Valentine's Day treats for the kids.

Meghan's new brand, As Ever, was originally known as American Riviera Orchard, but Meghan decided to change the name to better reflect the brand's broader mission and global appeal.

"Last year, I had thought, 'American Riviera, that sounds like such a great name.' It's my neighborhood; it's a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area," Meghan explained in a candid Instagram video.

The Duchess of Sussex went on to reveal a partnership with Netflix offering new opportunities for growth and outreach. "Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge," she continued.

As a result, Meghan seized the moment to share a name that matched her vision and explained that she had secured the name, As Ever, in 2022.

"As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening - this is what I do," Meghan shared.

With this rebrand, she aims to reconnect with her followers by offering an array of products, including her famed fruit preserves. "Of course, there will be fruit preserves; I think we're all clear at this point that jam is my jam. But there are so many more products that I just love, and now it's time to share them with you. So I just can't wait for you to see it. Thanks guys!"

As Ever promises to deliver thoughtful living, delicious food, and gardening tips, all grounded in the same passion and authenticity that Meghan has showcased since her days with The Tig. This reintroduction, marked intimately by the presence of Princess Lilibet, adds an extra layer of excitement and warmth to the brand's new chapter.

The announcement was made ahead of her own cooking show "With Love," due March 4 on Netflix.