In a bold move, 50 Cent has decided to walk away from his long-standing partnership with STARZ, citing unresolved issues with the network's association with Diddy.
- Nov 3, 2024
AceShowbiz - 50 Cent has been a significant player for the STARZ brand, delivering one of its most successful shows, "Power," along with various spinoffs. Known for his sharp business acumen, 50 Cent, whose real name is Curtis Jackson, has opted to move his ventures elsewhere, expressing dissatisfaction with the network's decision-making processes.
50 Cent's frustrations were spotlighted when he posted about a STARZ project involving P. Diddy and Fat Joe. The unnamed show, backed by LeBron James' SpringHill production studio, became a point of contention for the rapper.
"This is a s*** head move for STARZ," 50 Cent stated, condemning the network for not canceling the show in light of Diddy's recent charges. He subsequently decided against selling new series to STARZ, pointing to Diddy's involvement as a deal-breaker.
"I have no idea why they wouldn't clean this up but I'm not selling any new series to this network," 50 revealed. "This is why I said I'll wait to do the show."
In an interview with Hot97, 50 Cent delved deeper into his strained relationship with STARZ CEO Jeffrey Hirsch. He attributed this tension to Hirsch's previous connection with Diddy, particularly referencing Hirsch's role in setting up Diddy's media network, Revolt. "I don't give a f*** what your job title is," 50 Cent remarked, underscoring his belief in his own superior influence and branding power over Hirsch's executive title.
The friction between 50 Cent and STARZ has historical roots, but recent events have brought it to a head. Hirsch's stance is that collaboration, even with controversial figures like Diddy, is essential for innovation and viewership growth. However, 50 Cent's pragmatic approach demands transparent and respectful business relationships, escalating the ongoing discord.
This split is not without consequence. 50 Cent's departure impacts STARZ significantly given his substantial viewership and fanbase. As he transitions to Lionsgate, where he will launch the "50 Cent Action" channel, STARZ faces challenges in maintaining its audience metrics and production quality.
50 Cent's proactive approach includes establishing boundaries and fostering professional integrity, reflecting his seasoned navigation of the complex entertainment industry. While the severance from STARZ marks a new chapter, it also underscores broader industry challenges regarding the balance of business and personal dynamics.
