50 Cent is joining forces with gaming company TCSJOHNHUXLEY to create a live table casino game inspired by the street dice game Cee-Lo, Xxlmag reports.
- September 25, 2026
AceShowbiz - 50 Cent is joining forces with gaming company TCSJOHNHUXLEY to create a live table casino game inspired by the street dice game Cee-Lo, Xxlmag reports. The new title, called 50 Cent Headcrack, is set to make its global debut at the 2026 G2E Las Vegas convention, hosted at The Venetian Expo from September 29 to October 1.
Thatericalper also detailed that 50 Cent Headcrack preserves the original three-dice gameplay and terminology from the classic street version while integrating features tailored for casinos, such as dealers, official betting structures, side bets, and published payout tables. TMZ confirms that the highest roll in the game is a 4-5-6 combination, which activates a special table reaction known as the Headcrack. The game offers multiple formats for commercial casinos, including traditional hand-thrown dice and automated dice technology. Tristan Sjöberg, Executive Chairman of TCSJOHNHUXLEY, explained that the collaboration merges 50 Cent's global entertainment reach with the company’s expertise in live casino gaming.
On social media, 50 Cent shared promotional content for the game and conveyed that the concept has evolved from a street corner pastime into a fully regulated casino experience complete with dealers, pay tables, and formal seating arrangements. He also emphasized that the Bank-Shooter-Tie structure was designed to make the game accessible to newcomers.
50 Cent is best known as the hardcore rapper behind the landmark album Get Rich or Die Tryin' and has an extensive filmography including roles in Home of the Brave and Righteous Kill. Beyond music and acting, he has built a diverse business empire spanning television, spirits, and now casino gaming.
The launch of 50 Cent Headcrack represents a significant expansion of Curtis Jackson’s entrepreneurial footprint, bringing an iconic New York street game into the mainstream casino world with a blend of cultural authenticity and modern gaming technology. This move could attract both hip-hop fans and casino players by offering a fresh, approachable live table experience at major gaming venues worldwide.
This article is based on reporting originally published by Xxlmag.