Big Sean teams up with Gunna for the 'It Is What It Is' visuals, promoting maturity and personal growth reflected in his latest album 'Better Me Than You'.
- Oct 16, 2024
AceShowbiz - Big Sean's latest album "Better Me Than You" aims to promote personal growth and maturity. While the project mostly succeeds in this regard, there are occasional detours. Sean Don showcases flashes of brilliance, but also reverts to some drawbacks, including sluggish performances and awkward singing.
Despite these shortcomings, there are standout tracks, such as "It Is What It Is", Big Sean's first-ever collaboration with Gunna. This track has garnered significant praise, as Sean and Gunna glide effortlessly over a Latin-esque trap beat. The lyrics delve into their journeys to fame and their responses to doubters, with lyrics like "No time to wait, I'ma hit in this Scat, hope they payin' attention/ They try turn their back on the realest/ Ain't work, what the word on me now when you fearless?"
Big Sean's recognition of "It Is What It Is"'s potential is evident in the release of the accompanying music video. The visual features the rappers in performance shots and a train yard, reflecting their blue-collar mentality. Despite its simplicity, the video effectively captures the essence of the track.
Both Big Sean and Gunna are on a comeback trail after setbacks. Sean has faced criticism for not living up to expectations, while Gunna has dealt with a plea deal controversy. This joint effort aims to dispel any doubts in their rapping abilities, as they confidently proclaim their worth in the rap industry.