AceShowbiz - Cord Jefferson has declared the entertainment business does not "operate on morality." The writer and director, 42, attacked the industry's reluctance to fund "risky" projects after he picked up the best adapted screenplay trophy for his film "American Fiction" at Sunday's, February 18, 77th annual BAFTA awards in London's Royal Festival Hall.

He said during the winners' press conference about the comedy drama about racist stereotypes, "So many people were so afraid to take on this movie and so afraid to finance it and give us distribution. If the movie does anything - and I love the awards and recognition - but if the movie can do anything I hope it will serve as an example for filmmakers coming behind me, and those who are nervous about financing things. I think it is morally right to tell stories from underrepresented people. Unfortunately, this industry does not operate on morality - it operates on success... it's a business. I hope this film's critical and financial success affords other people opportunities and maybe changes the minds of people who are in charge of greenlighting films and TV shows. “I hope it serves as an example for someone who is in the upper echelon of these companies and these streamers and change their minds about what audiences want and what will be successful and what critics want. If it serves as a reminder that taking a risk is good, then that will be a delight to me."

"American Fiction" follows a frustrated novelist-professor played by Jeffrey Wright, 58, in the movie, who writes an outlandish satire of stereotypical "black books" - only for it to be mistaken by snobs for serious literature and published to high sales and critical praise.

It is also nominated for five Oscars, including best picture and best adapted screenplay. Cord, who beat the writers of "Oppenheimer", "All of us Strangers", "Poor Things" and "The Zone of Interest" at Sunday's BAFTAs, added he had actor Jeffrey in mind for the project while he was reading the "Erasure" book on which it is based, adding he doesn't know what he would have done if he had refused the part.