According to a new report, the 45-year-old 'Famous' rapper, who has legally changed his name to Ye, has filed an application to trademark 'YZYSPLY' that is for shops, online ordering services and online retail services.
- Jul 12, 2022
AceShowbiz - Kanye West looks set to open his own chain of retail stores. Along with his legal team, the "Stronger" rapper, who has legally changed his name to Ye, has filed an application to trademark "YZYSPLY".
TMZ reported that the trademarking waswho has legally changed his name to Ye, has filed an application to trademark "YZYSPLY". with the request covering clothing items including shirts, socks, hats, visors, G-strings and even tennis wear, as well as "accessories" including footwear and headwear.
The "Jesus Walks" hitmaker, who has 9-year-old North, 6-year-old Saint, 4-year-old Chicago and 3-year-old Psalm with ex-wife Kim Kardashian, has previously sold his limited-release shoes and clothing items from the website Yeezy Supply, but the filing suggests the rapper has a more long-term plan in mind.
In June, Kanye released his first collection with Gap, with the range largely comprised of all-black items, including a full-face mask, t-shirts, and a onesie. The first item made available for YEEZY GAP was a blue puffer jacket without fasteners, retailing at $200.
Meanwhile, it was recently revealed Kanye is being sued for failing to return rented clothing. The 45-year-old rapper-and-designer has been accused of failing to return 13 "rare esteemed pieces" to David Casavant after he loaned 49 garments from the fashion archivist in March 2020.
The David Cassavant Archive claimed Kanye returned the other 36 garments with no issue, but by the end of October 2020, he stopped paying the weekly fees on the remaining 13 pieces. The 31-year-old stylist is seeking $221,000 in unpaid rental fees and an additional $195,000 to replace the missing items.
Among the 49 items listed in David's invoice to Kanye, whom he has worked with since 2014, was a distressed vintage blue denim jacket by Helmut Lang, a $5,000 Gucci bomber jacket, and a Dolce and Gabbana black mesh tank top.
