AceShowbiz - Travis Scott was reportedly desperate to keep his headlining slot at Coachella after he was dropped by organizers amid backlash following the mass casualty at his "Astroworld" gig last month. The rapper was even willing to perform at one of the U.S. biggest music festivities without getting paid at all.
The upcoming Coachella was supposed to mark Travis' major comeback following the tragedy at his music event, but the organizers wanted nothing to do with him, at least not so soon, following the tragedy. Not even his offer to perform for free could sway the organizers to reverse their decision.
The decision to cancel the "Sicko Mode" lyricist as one of 2022 Coachella headliners came after his first interview sparked backlash from the victims' families. The 30-year-old Houston hip-hop artist was slammed for causing the families more pain and accused of trying to shift blame to someone else.
Before the Astroworld disaster, Travis Scott was one of the industry's darlings with numerous major endorsements. He signed lucrative deals with the likes of Nike, Sony, Fortnite, and McDonald's among other big brands, but his career has since taken a dive fast.
Nike put on hold sneaker collaboration with Travis. The company said, "Out of respect for everyone impacted by the tragic events at the Astroworld Festival, we are postponing the launch of the Air Max 1 x Cactus Jack."
Anheuser-Busch, the beverage company who partnered with Travis, confirmed they discontinued his adult beverage, Cacti. "After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect this decision," they stated.
His magazine cover with baby mama Kylie Jenner was also yanked off by W magazine.
On top of that, Travis Scott is facing billion-dollar lawsuits from victims and their families. He was blamed for his handling of the surge, but his lawyer said the officials were partly responsible for what happened.
The hip-hop star offered to cover the victims' funerals but he was rejected by half of the victims' families.