AceShowbiz - Beyonce Knowles continued to make Ivy Park x Adidas campaigns a family affair. The "Halo" hitmaker, who shares twins Sir and Rumi as well as Blue Ivy with husband Jay-Z, had her daughters featured in a new ad for the latest collection of her clothing line.
The commercial video, which was soundtracked by Blackway's "It Feel Good to Be Me", was dropped on Tuesday, November 30. In the clip, the R&B star was seen holding 4-year-old Rumi against her hip as she smiled at the camera. Her 9-year-old daughter Blue, meanwhile, stood behind them while holding a soccer ball. The trio modeled black-and-white houndstooth printed outfits.
Fans have since gushed over Blue and Rumi's cameos. One person in particular marveled, "BLUE AND RUMI TAKING OVER YUPPPP." Another individual exclaimed, "LOOK AT HOW BIG RUMI IS NOW!!!" Someone else chimed in, "Blue and Rumi are legit twins," adding one heart-eyed emoji.
In addition to Beyonce's kids, the campaign featured some other celebrity children. They included Kobe Bryant and Vanessa Bryant's daughter, Natalia, and Ryan Phillippe and Reese Witherspoon's kids, Ava and Deacon. NBA stars James Harden and Jalen Green also made appearances.
This was not the first time Beyonce brought her children to star in an Ivy Park x Adidas campaign. In August, Blue, Rumi and her twin Sir were featured in Ivy Park Rodeo Kids ad.
The footage saw the toddlers sporting matching blue sweatsuits. While one of the kids stood next to the "Crazy in Love" songstress in an arena with blue fireworks flashing behind them, the other was being held by the Grammy-winning artist in her arms.
Blue, on the other hand, made a brief cameo alongside her mom as they wore matching purple hoodies and cow-print leggings. In the clip, the "Brown Skin Girl" collaborators were seen adorably walking hand-in-hand on a pile of hay.