Amid the ongoing COVID-19 pandemic and weeks after coming out as non-binary, the 'Confident' hitmaker teams up with designers at Richfresh for the series released under the Henry Mask brand.
- Jun 15, 2021
AceShowbiz - Demi Lovato is showing support for the non-binary community by designing a series of face masks for charity in honor of Pride Month.
The "Confident" hitmaker 'came out' as non-binary last month (May 2021) and adopted the pronouns "they/them," and now the singer has teamed up with designers at Richfresh to create a limited edition four-pack of masks amid the ongoing COVID-19 pandemic.
The new accessories, released under the Henry Mask brand, feature butterfly and UFO designs, and benefit officials at The Center for Transyouth Health and Development at Children's Hospital Los Angeles.
In a statement to Variety, Demi shared, "Pride is a celebration of our community, and this year I wanted to think of a way to give back to the community."
"Working with Henry Mask to create these beautiful masks with designs that are meaningful to me has been the perfect combo of working to keep our community safe and helping the next generation."
"With proceeds going toward the Transyouth Health and Development at Children's Hospital Los Angeles, my hope is that we can help make the next generation's gender journey one of compassion and make everyone feel welcomed and understood for being their true authentic selves!" Demi added.
Expressing similar excitement over the collaboration, Richfresh said in a statement, "We're super excited to be doing this Pride collaboration with Demi Lovato. Their story of triumph and perseverance inspires us all."
"For this special pack, we are excited to be partnering with Demi and The Children's Hospital of Los Angeles Center for Transyouth Health and Development in supporting their mission of helping young people and their families as they navigate their gender journey," the designer continued. "We are honored to be doing this rockstar collab with Demi!"
The masks were released on Monday, June 14.
