Creative director Sarah Shotton insists the lingerie brand couldn't imagine anyone better than the 'Boom Clap' singer to collaborate with to become their Rodeo Queen in the new campaign.
- November 11, 2019
AceShowbiz - Charli XCX has stripped off for Agent Provocateur's powerful new Christmas campaign.
Launching on Monday, November 11, the ad run has a country and western theme, with Charli playing a scantily-clad cowgirl in her first lingerie campaign.
"We're paying homage to country-western and the Deep South with a Rhinestone Rodeo," a press release reads. "Wild rider Charli XCX sleighs like a rodeo queen you've never seen, so buckle up for a hell of a ride".
"I've always been a huge fan of Charli's and we couldn't imagine anyone better to collaborate with to become our Agent Provocateur Rodeo Queen - she was a natural!," Agent Provocateur creative director Sarah Shotton says. "We wanted to bring some cheeky AP fun and sexiness to the holiday season".
"Being a part of AP's Xmas campaign was iconic," the pop star adds. "Nothing says Christmas like naughty and nice with a dash of cowgirl. I love all these pieces so much and this whole shoot day was so wild... so fun, it was a pleasure to work with such a legendary brand".
