Speaking of the upcoming ventures by the social media app, senior director Sean Mills describes the new initiative as an 'opportunity to bring creators into a more premium content experience.'

AceShowbiz - Arnold Schwarzenegger, Serena Williams, and Kevin Hart are set to front a series of new shows for the social media app Snapchat.

The upcoming ventures are part of a new initiative from bosses at the company to develop the brand's original content stream.

The "Terminator" star will headline a motivation and advice show, called "Rules of Success", while details about the other stars' projects have yet to be announced.

"The creator community has been an increasing priority for us," Sean Mills, senior director of content at Snapchat, said in a statement, calling the forthcoming releases an "opportunity for us to bring creators into a more premium content experience."

"The Hills" regular Spencer Pratt and YouTube star Emma Chamberlain will also be involved, debuting new reality shows as part of the upcoming slate, which began its roll out on Wednesday (July 10).

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