AceShowbiz - "Avengers: Endgame" broke another record in its second week. After becoming the fastest movie to reach $1 billion worldwide, the movie has now crossed the $2 billion mark in its second week. Adding approximately $145.8 million domestically and $282.2 million overseas, it has collected an estimated global haul of $2.2 billion so far.
"Endgame" has now become the second-highest-grossing film of all time, surpassing James Cameron's "Titanic" which earned $2.187 billion (unadjusted for inflation). It is now trailing behind Cameron's 2009 huge sci-fi hit "Avatar", which still holds the title of the highest-grossing movie globally with $2.8 billion.
"Endgame", however, beat "Avatar" to become the fastest to cross the $2 billion mark. The Sam Worthington-starring movie reached the number after 47 days, while the Marvel superhero ensemble movie did so in just 11 days. "Endgame" is also one of only five movies which hit the $2 billion milestone, joining 2015's "Star Wars: The Force Awakens" and 2018's "Avengers: Infinity War".
"It's really interesting because 'Avatar' was the product of a completely different marketplace," says Paul Dergarabedian, a senior media analyst at Comscore. "The way films had legs back then doesn't happen like that in the summer."
Of how long it will take for "Endgame" to get $2.8 billion, Dergarabedian explains, "It's hard to measure how long it'll take to get another $600 million in the bank. It really depends on other movies coming down the pipeline. If anyone thinks it's an easy achievement, they're not looking at the big picture."
With the $145.8 million addition domestically, "Endgame" is barely shaken by new major releases in North American box office. The movie reigns supreme at the chart despite a 59.2% drop in ticket sales from last week.
Meanwhile, Screen Gems' thriller "The Intruder" comes at second place with approximately $11 million, outperforming the studio's $9 million expectations. "Long Shot (2019)", on the other hand, didn't deliver as good as expected with an estimated $10 million debut for a third place finish. The romantic comedy starring Charlize Theron and Seth Rogen holds an approval rating of 83% on Rotten Tomatoes, but audiences only gave it an average grade of "B" on CinemaScore.
STXfilms and Alibaba's "UglyDolls" disappointed with approximately $8.5 million in its debut weekend to round up the top five. Targeting children and families with kids, the animated movie attracted majorly female (64%), with the strongest age group being between 7 to 9 years old, at 25%.
While "Endgame" is predicted to have a long life at the box office, the arrival of a big new movie, "Pokemon Detective Pikachu", may challenge the Marvel movie next week.
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