AceShowbiz - %cPSY% has made a quite triumphant return to music industry by releasing his eighth studio album, "PSY 8th 4x2=8". In addition to the record, the Korean pop act premieres two music videos for "I LUV IT" and "New Face", which have racked up over 4 million YouTube viewers each since their release on Wednesday, May 10.
Like PSY's previous crossover hits, "I LUV IT" is %cLMFAO%-esque dance-pop, EDM track that finds him clapping back at haters. The video features the rapper swaggering his way around a variety of sets, including a traditional Korean village and hangar. He is joined by "Pen-Pineapple-Apple-Pen" singer Daimaou Kosaka a.k.a. Pikotaro and "G.I. Joe" actor %cLee Byung Hun% who dance along to the catchy track.
"New Face", meanwhile trades in the commercial EDM for horns and silly verses that presumably criticizes Korean's obsession with plastic surgery. The video stars Apink's member Naeun, whom PSY tries to impress as he takes on a variety of roles and personas. In the clip, the 39-year-old rapper also introduces what looks like an updated version of iconic "Gangnam Style" dance.
"4X2=8" features 10 tracks in total, including some collaborative tracks with several members of PSY's agency YG Entertainment such as actress %cLee Sung Kyung%, %cBig Bang%'s %cTaeyang% and %cG-Dragon%, %cB.I% and %cBobby% as well as %cEpik High%'s %cTablo%. Meanwhile, superstar producers like J.Y. Park, Zico and Kush contributed to some tracks.