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Oprah Winfrey has banked some serious cash with just one tweet. The former daytime talk show host reportedly netted a cool $12 million after tweeting about how to shed pounds on Weight Watchers without giving up bread.

Winfrey who became a spokesperson for the weight-loss program last October wrote, "Eat bread. Lose weight. Whaaatttt? #ComeJoinMe." She attached a brief video that informed her followers how she managed to lose 26 pounds.

"This is the joy for me," she says. "I love bread. I love bread. I now just manage it, so I don't deny myself bread, I have bread every day." She continues, "That's the genius of this program. I've lost 26 pounds and I have eaten bread every single day."

Eat bread. Lose weight. Whaaatttt? #ComeJoinMe https://t.co/jUgpk9ToXY https://t.co/xtnB53EwSf

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— Oprah Winfrey (@Oprah) January 26, 2016

According to MarketWatch, Oprah Winfrey owns approximately 6.4 million shares (roughly 10|percent|) of Weight Watchers. After her bread tweet, the stocks went through the roof, reportedly increasing more than 16 percent.