AceShowbiz - More companies have cut ties with "The View" after the show landed in hot water due to its co-hosts' controversial nurse remarks. Snuggle, Party City and McCormick have joined Johnson & Johnson and Eggland's Best to pull their ads from the ABC talk show.
The three companies announced their withdrawals on their respective Facebook pages. Snuggle explained that the placement of its ads was not an endorsement of the program, but merely based on a timeslot.
"As a supporter of nurses, we disagree with the comments made on daytime television and have paused our advertising for that program," the company added. "Please join us in thanking and celebrating nurses for the critical role they play in our healthcare system."
Party City wrote, "In response to recent comments made on 'The View,' Party City has decided to pause its advertising accordingly." McCormick additionally stated, "Thank you for expressing your concerns. Like you, we also value and admire nurses, so we have paused advertising on the daytime television show in question."
"The View" generated public outrage after Joy Behar and Michelle Collins mocked Miss Colorado Kelley Johnson's nurse monologue at the Miss America pageant. "The talent, though, I have to say, the woman who sang opera, and she was incredible. Really good," Collins said at the time. "But then there was a girl who wrote her own monologue... She came out in a nurse's uniform and basically read her emails out loud and shockingly did not win ... it was hilarious." Behar chimed in, "Why does she have a doctor's stethoscope on?"
The two co-hosts later apologized on the show. Collins said, "I, for all of us, want to say we love nurses. Nurses, if you're watching, we adore you, we respect you." Behar admitted that she was "just not paying attention," and thought Johnson might have just been in "costume."
Trying to show how sincere they were with their apology, the show honored nurses by inviting a group of nurses on the show Friday, September 18. Behar said, "After we made comments about the Miss America broadcast and the talent performance by Miss Colorado, we heard from many of you. You let us know you were offended by some of our comments and believe me, we were listening. We apologize for our remarks and we know how important nurses are."
She added, "But we didn't want to leave it at that. So we have invited the dedicated professionals from NYU College of Nursing to share firsthand what these hard-working nurses do on a daily basis."
Collins admitted that she "learned a lot this week" and didn't previously "understand the challenges facing nurses." She added, "Hopefully, by focusing on this today, we can help better understand and recognize the critical role that nurses play in caring for others and making such a big difference." Behar then declared, "Thank you nurses. Thank you all very much."