AceShowbiz -

Gwyneth Paltrow joins the new craze among health-conscious celebrities by launching her own healthy meal services. Teaming up with her best friend and fitness guru Tracy Anderson and business partner Maria Baum she has just launched "3 Green Hearts," which is line of gluten-free organic ready meals.

Claimed to be locally sourced, the newly launched organic range includes gluten-free pastas, fish tacos, kale ravioli, quinoa salad, fresh juices and smoothies. The trio, moreover, has promised customers there will be frosting shots too. Green cleaning products and beauty products that are paraben-free are among their planned future products.

"I'm a major foodie so there's also going to be frosting shots, but the frosting is made without all the processed things that really hurt us," Anderson told Hamptons Magazine. "I've figured out how to make the best cookies that have no gluten, no soy, no dairy, no nuts, no eggs - all the main common allergens." Anderson went on adding, "If I can be a part of making it easy for people to eat natural foods and be able to feel like they can lead a natural lifestyle and have it be affordable, that to me is really key."

Paltrow, in fact, is the next after the likes of Beyonce Knowles and Cindy Crawford who have previously launched their own healthy meal services. It is possible that more and more celebs will follow in their footsteps in the near future.