The application, available for free for iOS and Android users, is a collaboration between the singer, the music video's director Joseph Kahn and Radical Media.
- Nov 12, 2014
AceShowbiz - It's a lucky day for those who can never get enough of Taylor Swift. On Tuesday, November 11, the 24-year-old singer launched an app that allows fans to travel around the mansion featured in her newly-released "Blank Space" music video.
The app called "American Express Unstaged Taylor Swift Blank Space Experience App" is available for free for iOS and Android. Users are tasked with collecting 41 objects in the room in order to finish the game. Each room in the mansion is captured in 360 degrees, controlled by tapping on their screens or moving their devices in any direction.
The whole thing is a collaboration between Swift, the music video's director Joseph Kahn and Radical Media. "The app is a cross between theater, a music video and a video game," Kahn told Mashable. "I had to direct it more like a stage show than a music video so the audience can choose any way they want to look; we had to create reasons for them to turn their head or look up or look down."
"Let's keep in mind that all of this technology is great, but ultimately there's a story," he added. "That's the key, that's what makes it interesting is that we're tracking the story of her and this guy going on this great date and then her going psychotic. We're a fly on the wall."
"Blank Space" is the second single off Swift's "1989" album that last week opened at No. 1 on Billboard 200 with nearly 1.3 million copies sold. Its music video was originally planned for Tuesday, but was rushed-released on Monday following a leak on Yahoo! Music.
Through the interactive app, users can also watch additional behind-the-scenes footage and purchase Swift's "1989" album or the tickets for her 2015 "1989" tour.
