The clothing company leaves a message for Swift's devotees on Twitter, 'Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!'
- Jun 21, 2013
AceShowbiz - Abercrombie & Fitch is messing with the wrong star. The clothing company receives backlashes from Taylor Swift's devotees for selling t-shirts that bear a message, "# more boyfriends than t.s.," which was quickly linked to the country/pop star's dating record.
A petition made by Swift's fan on change.org demanded that Abercrombie & Fitch "take away" the t-shirts "because it's hurtful to Taylor Swift and Swifties everywhere!" Realizing the error, the company quickly yanked the tees from the market to avoid further criticisms.
Anyone calling Abercrombie & Fitch's PR department will hear this automated message: "Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift t-shirt, please note this is no longer available." On Twitter, the company added, "Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!"
Abercrombie & Fitch is no stranger to igniting feud with celebrities. In 2011, they were clashing with the "Jersey Shore" cast for offering to pay The Situation to stop wearing their clothes. Ironically, the company was selling shirts with his motto, "GTL" (gym, tan, laundry.)
Most recently, Abercrombie & Fitch landed in hot water for CEO Mike Jeffries' "cool kids" comment, which was actually years old but brought up again by Kirstie Alley presumably due to lack of apology or explanation offered by the executive.
"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids," he once said. "A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
Alley commented, "Abercrombie clothes are for people who are cool and look a certain way and are beautiful and are thin and blah, blah, blah, blah, blah. That would make me never buy anything from Abercrombie."
As many joined her protests, Mike issued a statement for damage control, "I want to address some of my comments that have been circulating from a 2006 interview. While I believe this 7 year old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense."
