'Dark Shadows' Has Soft Opening as 'Avengers' Continues to Dominate Box Office

'Dark Shadows' Has Soft Opening as 'Avengers' Continues to Dominate Box Office

Collecting $29.6 million on its debut weekend, Tim Burton and Johnny Depp's eighth collaboration fails to dethrone the Joss Whedon-directed superhero film.
Securing the champion title on North American box office for the second consecutive weekend, "The Avengers" eclipses Tim Burton's latest creation "Dark Shadows". Grossing $103 million this week, the Marvel supehero ensemble movie becomes the first film to take in $100 million in its sophomore outing although dropping a slight 50% from the previous weekend.

Domestically, the Joss Whedon-directed pic collects a massive total cume of $373.2 million, making it the fastest movie to reach the $300 million mark. Worldwide, the movie has already reached its $1 billion mark on Sunday, March 15, placing at the 11th spot on the list of top grossing title of all time.

Burton's eighth collaboration with Johnny Depp, meanwhile, secures the runner-up position with $29.6 million on its debut weekend. The $100 million-budgeted supernatural comedy film performs below Warner Bros. Pictures' expectation, but the studio's president of domestic distribution Dan Fellman still hopes "Dark Shadows" will raise its grossing on the following weekend. "We're hoping that the next few weeks set the pace for where the movie is going," he said.

Receiving a "B-" CinemaScore, "Dark Shadows" appeals to mostly older moviegoers. Around 73% of the ticket buyers are over the age of 25 with 57% of them are female audience.

Former chart topper "Think Like a Man" falls one position to the third spot this weekend. The comedy movie bags $5.8 million for a total domestic cume of $81.9 million after four weeks of playing in the U.S. theaters. "The Hunger Games", meanwhile, scores $4.5 million this week for a total domestic gross of $386.9 million.

Rounding up the top five is "The Lucky One" with $4.1 million. The Zac Efron-starring romantic drama collects a total domestic cume of $53.7 million after four weeks of playing in theaters nationwide.

This week's newcomer that fails to enter the top five is Hispanic-themed movie "Girl in Progress". *Landing on the tenth spot, the Eva Mendes-starring dramedy scores $1.3 million on its opening weekend.

Top Ten Movies at Box Office for May 11-13:
  1. "The Avengers" - $103 million
  2. "Dark Shadows" - $29.6 million
  3. "Think Like a Man" - $5.8 million
  4. "The Hunger Games" - $4.5 million
  5. "The Lucky One" - $4.1 million
  6. "The Five-Year Engagement" - $3.3 million
  7. "The Pirates! Band of Misfits" - $3.1 million
  8. "The Best Exotic Marigold Hotel" - $2.6 million
  9. "Chimpanzee" - $1.7 million
  10. "Safe" - $1.4 million
*UPDATE (May 15, 2012 01:10 A.M. GMT): When the final figures came out on Monday, May 14, Newcomer "Girl in Progress" dropped out of the top ten list. Filling the tenth place as a replacement is "Safe".

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