Video Premiere: Kid Rock's 'Roll On'

Video Premiere: Kid Rock's 'Roll On'

Kid Rock shows some love for Detroit by showing the city's historical buildings and including the locals in his video.
"Roll On", the fourth single from Kid Rock's latest album "Rock N Roll Jesus" has been given a homecoming music video. The Michigan-born rapper shot the video last summer and released it on Friday, October 3, showing both iconic and historical places of Detroit.

While driving a vintage Lincoln Continental convertible, Kid passes by places like Renaissance Center, Tiger Stadium, Comerica Park and the remains of Michigan Central railroad terminal. He also dines at the Lafayette Coney Island restaurant and shops at Henry the Hatter. He and the band then play at the famous Studio A in Motown Historical Museum.

Directed by Robert Deaton and George Flanigen, the concept of the video is said to be "all about Detroit love". Kid himself said that he "really wanted to capture the heart and soul of Detroit," through the video.

Meanwhile, Kid who was against digital sale of individual singles, has allowed Rhapsody to exclusively run his albums for purchase for four months only. Individual songs can be downloaded only under the subscription plan, or streamed via the service's 25-free-songs-a-month offer.

"Rock N Roll Jesus" has not only sold more than 2 million copies, but also has continued to stay on the top ten position of Billboard Hot 200.

Kid Rock, "Roll On":

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