P. Diddy to Launch New Men's Fragrance, 'I Am King'

P. Diddy

His new fragrance for men is called "I Am King" and slated to be released through U.S. department chain Macy's in December before going out to wider distribution February next year.
Having the commercial for his latest fragrance "Unforgivable" being banned from airing in U.S. TV, apparently, couldn't prevent P. Diddy from making more new scents. The rapper, actor, record producer, clothing designer and entrepreneur is about to launch a new fragrance for men, which he calls "I Am King."

Explaining on the scent's name, Diddy said during an interview at his Bad Boy Entertainment offices in Manhattan, "I Am King is a statement about all men." He furthermore revealed, "We are all descendants of royalty - and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all king ... It has nothing to do with being arrogant. I Am King is not a statement about myself - I Am King is about every man who is going to go and buy the fragrance."

"I Am King" is set to be released through U.S. department chain Macy's in December before going out to other stores February next year, WWD reports.

The commercial video for "Unforgivable" was banned from TV September last year, with censors dubbed it as too hot and inappropriate. The advertisement which showed Diddy 'going at it' with Jessica Gomez in a stairwell and a hotel room included scenes that featured him 'hiking up' Gomez's skirt, putting his hands under her dress, and a scene with another woman holding Gomez's breast and pulling down her underwear."

Initially refusing to edit some raunchy scenes from the commercial, Diddy persisted "I feel strongly that this movie needs to be viewed and judged by the public rather than by executives. Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally." He at last agreed to edit the ad though.

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