AceShowbiz -

Paris Hilton, apparently, can never have enough of the many publication she's received. Has just been praised by young actress Hayden Panettiere as "a marketing genius," Paris arguably is, indeed, when it comes to making publicity for the sake of money. The celebrity socialite who is currently on tour with her Good Charlotte rocker beau Benji Madden reportedly is planning a double wedding with her BFF Nicole Richie and her baby's daddy Joel Madden.

Not without reason, but Paris is said to have been wanting it in order to boost sales of pictures from the wedding as she's convinced she can bank millions off the photos. "She's doing it all for attention, as usual," said a friend of her. "It's a publicity stunt, just like everything else."

A representative for Paris slammed the report though, insisted "Not true whatsoever."

Paris herself keeps adding fuel to the wedding rumors as she's been snapped buying a wedding book. The Hilton Hotel heiress was photographed by X17 paying a visit to Book Soup on Sunset on Monday afternoon, April 21. In addition to a Marilyn Monroe photo book, she according to the site also purchased "Grace Kelly: Icon of Style to Royal Bride - a look back at the princess' 1956 fairy-tale wedding."