Kohl's Corp. said Wednesday, March 5 that it has joined with Canadian rock star Avril Lavigne to launch a new line of juniors fashions to be sold only by the department store chain.
- Mar 6, 2008
AceShowbiz - While the ticket sales of her tour were a flop, Avril Lavigne can still count on another yet promising project. The Canadian rock star is teaming up with Kohl's to launch a new line of juniors fashions to be sold only by the department store chain.
Kohl's Corp. announced the partnership Wednesday, March 5. The new cross-category collection, dubbed Abbey Dawn, blends authentic rock with a feminine edge and will include apparel and accessories.
Abbey Dawn collection "will aspire to be a unique and accessible reflection of my ever-changing style," Lavigne said in a statement, adding that it would include "a lot of hot pinks and blacks and stars and purple and zebra. Basically, everything I wear."
Kohl's will be the exclusive U.S. retailer for the brand and so will have the collection launched in its stores nationwide and Kohls.com beginning in July 2008.
The Abbey Dawn collection takes its name from Avril Lavigne's childhood nickname. Items will be priced between $24 and $48, with inventory to be refreshed every 60 days.
Revealed more about her clothing line, Lavigne said "I actually am the designer. What's really important to me is that everything fits well and is well-made, so I try everything on and approve it all."
As of her singing career, the Canadian songbird kicked off her "Best Damn Tour" Wednesday, March 5 in support of her latest album, 2007's "The Best Damn Thing."
