AceShowbiz -

With Paris Hilton just around the corner, creating a Los Angeles frenzy with the unveiling of her fashion line, words got around that the hotel heiress is about to make an appearance in the UK version of reality TV series "Big Brother."

She reportedly has been offered 300,000 pounds, or nearly $1 million, to appear in the Channel 4 program scheduled for January next year. If only report on that matter is to be believed, Paris will thus become the highest paid celebrity on the show so far.

"We told Paris, 'Name your price'. We're in firm talks, and it would be a fantastic coup to get her," a Big Brother source tells The Sun. "She wants people to see that she's not a bimbo or a wild child. She would easily be the star of the show - but obviously she won't do it unless the money is right."

"Big Brother" is a reality television format in which in each of its series, which lasts for around three months, a number of people (normally fewer than fifteen at any one time) live together full-time in a 'Big Brother House', isolated from the outside world but under the continuous gaze of television cameras. The house-mates try to win a cash prize by avoiding periodic, usually publicly-voted, evictions from the house.

No words just yet from Paris' camp regarding the report.