AceShowbiz -

50 Cent is moving one step forward in the industry, jumping on the fashion bandwagon. The hip hop star is expanding his G-Unit clothing line, opening an online virtual boutique to sell garments and promote his forthcoming album "Curtis", slated to hit the market September 4th later this year.

The rapper is opening a store in Zwinktopia, a virtual world with 6.5 million users, who create characters which interact with other inhabitants. They, in addition, can also purchase virtual clothes and belongings.

On his latest venture, 50 Cent's creative team reportedly is still planning how the store will operate. "It's the equivalent of sending a marketing team to a new country where there is a new economy," Chris Romero, the star's creative director of digital media, said.

Following in the footstep of fellow music stars, including the likes of Slipknot and Sex Pistols, 50 Cent makes a difference that he's making his merchandise available free to users.