The 55-year-old is chosen to appear in the new campaign for Trust Bank because he reflects the company's values of 'trust and dignity'.
Hollywood star Bruce Willis has become the unlikely face of a top Russian bank. The "Die Hard" tough guy will represent Trust Bank in Moscow for at least a year, replacing late Russian weightlifter and actor Vladimir Turchinsky, who died in 2009 at the age of 46.
In a statement, Trust Bank bosses claimed Willis was chosen to front their latest campaign because he reflected the company's values of "trust and dignity". He features in the posters with the slogan, "Trust is just like me, but a bank."
Willis, 55, also recently became the spokesman for Polish vodka brand Sobieski. As for his acting career, the father of actress Rumer Willis recently starred in "Red" along with other Hollywood veterans like Morgan Freeman, John Malkovich and Helen Mirren.