AceShowbiz - Tom Rothman, chairman and CEO of Sony Pictures Motion Picture Group, addressed the CinemaCon audience on Monday with a strong message for movie theaters. As the first Hollywood studio chief to speak at the event, he outlined three major changes he believes are essential for the future well-being of the film industry.

Rothman emphasized the need for theaters to enforce longer exclusive theatrical windows, arguing that this adjustment is crucial for sustaining box office revenues and supporting the industry's ecosystem. Alongside this, he called for cinemas to eliminate advertisements before movie screenings, asserting that removing these distractions would improve the overall moviegoing experience and encourage more patrons to visit theaters.

These proposals come amid ongoing discussions about how best to balance theatrical releases with streaming and other distribution methods. Rothman’s remarks highlight the importance of collaboration between studios and exhibitors to adapt to changing audience expectations and market dynamics.

With Sony Pictures Motion Picture Group being a major player in Hollywood, Rothman’s stance reflects a broader industry effort to protect the traditional theatrical model while evolving to meet modern challenges. His call for theaters to adopt these changes aims to ensure that cinemas remain a vital part of the film distribution landscape in the years ahead.