AceShowbiz - Gun violence prevention group March for Our Lives has publicly criticized the marketing strategy behind the upcoming film The Drama. The statement was issued just before the premiere of Kristoffer Borgli’s dark romantic comedy, which stars Zendaya and Robert Pattinson.

On Thursday, the student-led organization took to Instagram to express concerns over what it called a "deeply misaligned" promotional campaign. Although March for Our Lives avoided revealing major plot details, they felt compelled to address the film’s sensitive themes, which have been largely overlooked in press coverage.

The Drama centers around Emma, played by Zendaya, who is engaged to be married but harbors a disturbing secret. Early in the film, it is revealed that Emma once planned a mass shooting at her school, though she ultimately did not carry out the attack. This plot twist, described as central to the story, contrasts sharply with the film’s marketing approach, prompting the advocacy group to voice its disappointment.

The statement from March for Our Lives indicates that the organization expected a more thoughtful and responsible presentation from A24 and the artists involved. With the film tackling such a critical and delicate subject, the group highlighted the importance of aligning marketing with the film’s serious themes rather than downplaying them.