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Major Layoffs Hit Equalpride’s LGBTQ Media Brands Amid Industry Challenges
Instagram/Alex Cooper & Rachel Shat
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Major LGBTQ media company Equalpride lays off staff, including top editors at Out, The Advocate, and Pride.com. Industry upheaval continues.

AceShowbiz - The media industry continues to face significant upheaval as Equalpride, the parent company behind prominent LGBTQ media outlets including Out, The Advocate, Pride.com, Out Traveler, Health PLUS Wellness, and Advocate Originals, has recently laid off several staff members across both editorial and corporate divisions.

According to an insider, the layoffs took place last Friday and affected a range of positions from editorial leadership to brand partnerships. High-profile departures have already been publicly confirmed through LinkedIn announcements by key staff such as The Advocate editor-in-chief Alex Cooper, Pride.com editor-in-chief Rachel Shatto, brand partnerships manager Erin Manley, community editor Marie-Adélina de la Ferriére, Out magazine staff writer Moises Mendez, and Out staff writer Bernardo Sim, who acknowledged his exit on Instagram.

Alex Cooper, who had been with the company in various capacities since June 2021, described losing his role as a “dream job” and expressed gratitude to his team for the past four years, highlighting the honor of leading such an influential LGBTQ+ news outlet. Similarly, Rachel Shatto, who led Pride.com since June 2021, reflected on her time at the publication, emphasizing her commitment to connecting with and expanding the audience while fostering a joyful and uplifting editorial approach.

The Hollywood Reporter obtained an internal memo from Mark Berryhill, CEO of Equalpride, addressing the staff about the company’s current challenges. Berryhill candidly acknowledged the difficult decision to reduce headcount further, citing the unstable advertising market as a primary factor. He explained that many companies are cutting back on marketing expenditures due to economic uncertainties, which has led to cancellations of major ad campaigns and significantly impacted the company’s revenue.

In an effort to adapt, Berryhill outlined plans to consolidate departments and reassign remaining personnel to focus on new revenue streams not reliant on advertising. This strategic pivot aligns with broader media industry trends as companies grapple with the economic downturn and emerging technologies such as artificial intelligence. Berryhill also announced that a town hall meeting will be held in the coming week to discuss the company’s direction and answer employee questions.

Despite the financial pressures, Berryhill emphasized the company’s ongoing mission to uplift marginalized voices, stating, “We can't let the economic and political climate overshadow our calling to amplify the voices that need to be heard as our queer community fights for inclusion and faces daily setbacks in human rights.”

The recent wave of layoffs follows a similar round last October, when six staffers were let go. Sources confirm that the media landscape is especially difficult for outlets serving marginalized communities, pointing to the broader political environment as a contributing factor. The insider noted, “We're in a really tough time. The anti-DEI policies of this administration are really brutal, and it trickles down so much that we're seeing the impact of it.”

The source further stressed the importance of LGBTQ media, calling it essential for representation and storytelling. They explained that these platforms have survived and thrived for decades because they fulfill a vital role in telling the community’s stories, especially now when visibility and advocacy are more crucial than ever.

As the media industry continues to navigate economic obstacles and political headwinds, the layoffs at Equalpride underscore the precarious position of niche media brands that serve critical social functions. The company’s efforts to restructure and seek alternative revenue sources will be closely watched by observers concerned about the future of LGBTQ media representation.

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