Explore Turning Point USA's "All-American Halftime Show," a dramatic alternative to the Super Bowl, featuring Kid Rock and conservative artists, with 16M views.
- February 9, 2026
AceShowbiz - The Super Bowl's alternative halftime event, hosted by Turning Point USA, showcased a dramatic and overly elaborate display aimed at embodying what right-wing individuals perceive as a “true American” celebration.
The “All-American Halftime Show,” featuring Kid Rock alongside a lineup of lesser-known conservative musicians and an unusual cellist, aired simultaneously with the Super Bowl halftime performance headlined by Puerto Rican sensation Bad Bunny. The show achieved approximately 16 million views on Turning Point USA’s YouTube channel, peaking at 5 million concurrent viewers, a significant accomplishment considering that their initial host, Elon Musk’s X, was dropped due to alleged “licensing issues” shortly before the event. However, these numbers are expected to fall short when compared to the official halftime show, which attracted a staggering 133.5 million viewers last year.
This alternative show was infused with guitars, Americana themes, and Christian worship, and began and ended with tributes to Charlie Kirk, the founder of Turning Point USA, who was tragically killed in September. At its core, the event seemed to serve as a backlash against the prominence of a Latino, Spanish-speaking, pro-immigration artist on one of the country's largest platforms, which many conservatives mistakenly believed to be un-American. Essentially, it was portrayed as the “in America we speak English” halftime show.
Kid Rock was slated as the headliner but only performed two songs during the 30-minute broadcast. One of the songs, “Bawitdaba,” appeared notably out of sync with Kid Rock's lip syncing, while he also delivered an acoustic rendition of Cody Johnson’s “Til You Can’t,” performing it under his real name, Robert Ritchie.
While the event aimed to galvanize a specific audience, it ultimately highlighted the stark differences in cultural representation at major events like the Super Bowl.