AceShowbiz - On a vibrant Friday evening, January 31, at the grand opening of Amaya Modern Mexican inside The Cosmopolitan of Las Vegas, Kendall Jenner turned into an unexpected bartender, handing out drinks made with her 818 Tequila.

The 29-year-old supermodel and reality TV star donned an espresso brown minidress that highlighted her toned physique as she prepared and served a variety of cocktails, including her signature spicy margaritas.

Jenner, who named her tequila company after the postal code of her hometown of Calabasas, started 818 Tequila in 2021 with a vision to appeal to younger audiences while upholding a high standard of quality.

"I wanted to create something that resonated differently, with a high level of quality that spoke to a new generation of tequila consumers," she shared. Since its launch, the brand has swiftly risen to be one of the fastest-growing in the competitive tequila market.

The model's surprise appearance at the upscale Mexican restaurant isn't her first bartending stint for promotional events. She has actively promoted 818 Tequila, most recently in September at College Station, Texas, and earlier at various college bars and events, including a memorable visit to a bar in Tuscaloosa, Alabama, and leading cheers at a club in Athens, Georgia.

Jenner candidly discussed her decision to enter tequila business. "I grew up in California, and my family always had an interest in tequila. I was fascinated by the history of sipping tequila and the production that went into it," she said, adding that she wants 818 Tequila to stand out in a historically male-dominated industry. "I wanted to craft something that could appeal to everyone," she emphasized.

Since 818 Tequila's inception, she focused on sustainability. "I think people in my generation have grown up with this sense of unease and frustration seeing what's happening to our planet, and a lot of us share this desire to step in and make a change in our own way," she explained. With 818 Tequila, she aimed to integrate this ethos into the company's operations, reflecting a broader commitment to environmental consciousness.

Reflecting on what tequila means to her, Jenner thoughtfully noted, "That's an easy one: the evenings I've spent with my friends, sipping 818 and talking about everything in the world. Great tequila can bring people together in such amazing ways."