Tina Sinatra has given her approval for the use of her father's likeness in a new commercial for Still G.I.N. by Dre and Snoop Dogg, marking an innovative collaboration that bridges generations of musical icons.
- December 11, 2024
AceShowbiz - Frank Sinatra and Sammy Davis Jr., two legendary entertainers, are brought back to life using artificial intelligence technology in the ad that debuted on Tuesday, December 10. The commercial follows Dr. Dre, 59, and Snoop Dogg, 53, as they navigate a crowded nightclub when they catch the attention of Sinatra and Davis.
"To see Dr. Dre and Snoop Dogg alongside my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal," Frank's daughter Tina Sinatra, 76, said in an exclusive quote to PEOPLE. "It's a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations."
The ad, which also features actress Lori Harvey, showcases the chemistry between the four musicians as they share a drink and celebrate the timeless appeal of music. According to a press release, the production team worked closely with the Sinatra and Davis estates to ensure a faithful representation of the late stars.
The Still G.I.N. by Dre and Snoop brand, launched in February, partnered with creative agency Rosewood Creative, director Dave Meyers, and Metaphysic, a generative AI company, to create this groundbreaking advertisement.
"The result is a 'what if?' meeting that cinematically bridges past, present, and future generations of superstars," the release states. "It captures the balance of classic and modern that defines the gin brand."
The ad concludes with a toast between the four musicians, representing the enduring legacy of music and the power of collaboration. Still G.I.N. by Dre and Snoop stands as a "defiantly smooth" and highly mixable modern gin, distilled and bottled in the U.S. It is available nationwide for $34.99 through Southern Glazer's Wine and Spirits.
