AceShowbiz - Kendrick Lamar is set to headline the 2025 Apple Music Super Bowl LIX Halftime Show, marking a significant milestone as he prepares to bring his powerful and influential presence to the world's biggest stage once again. The 17-time Grammy winner will perform on February 9, 2025, at the iconic Caesars Superdome in New Orleans, a fitting venue for such a historical performance, with the event airing live on Fox.

This will be the second time Lamar participates in the Super Bowl Halftime Show but the first time he headlines it. Fans will recall his unforgettable appearance during the hip-hop-heavy 2022 halftime show alongside Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent. The 2022 show won the outstanding live variety special Emmy, a testament to its cultural and entertainment impact.

Lamar, who co-founded pgLang with Dave Free, will work with the creative company to direct his Super Bowl performance. He shared, "Rap music is still the most impactful genre to date. And I'll be there to remind the world why. They got the right one," echoing his unwavering belief in hip-hop's influential power.

Indeed, his recent hits, "Not Like Us" and his feature on Future and Metro Boomin's "Like That," have dominated the charts, reinforcing his role as a titan in the music industry.

Jay-Z's Roc Nation will oversee the halftime show for the sixth consecutive year, serving as the executive producer alongside Jesse Collins and Hamish Hamilton. "Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally," Jay-Z praised in a statement.

Roc Nation's partnership with the NFL began in 2019, focusing on entertainment programming and social justice initiatives. Apple Music, the event's title sponsor since 2023, is geared up to celebrate Kendrick Lamar's unique artistry.

Apple's vice president Oliver Schusser expressed his enthusiasm, "Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music's industry-leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music."

The anticipation for Lamar's halftime show is immense, with NFL's head of music, Seth Dudowsky, highlighting, "Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop."

As the world gears up for another unforgettable Super Bowl halftime show, Kendrick Lamar's headlining performance promises to be a defining moment in the intersection of music and culture, continuing his legacy of transcendent artistry.