Will Smith's Comeback Fuels Summer Box Office With 'Bad Boys: Ride or Die'
Sony Pictures Entertainment/Frank Masi
Movie

The fourth installment of the 'Bad Boys' franchise, starring Smith and Martin Lawrence, opened with a strong $56 million, bolstering Hollywood's sluggish summer box office and marking Smith's biggest success since the 2022 Oscars incident.

AceShowbiz - The highly-anticipated sequel "Bad Boys: Ride or Die" has revitalized the summer box office and heralded the long-awaited comeback of Will Smith. The fourth installment in the "Bad Boys" franchise debuted with an impressive $56 million domestic and $104.6 million globally.

Smith's return to theaters has been a significant event, as his career faced uncertainty following the Oscars incident in 2022. However, the strong opening of "Ride or Die" suggests that audiences and the industry are eager to see him back in action.

The film marks Smith's 15th time leading a film to the No. 1 spot at the box office, a testament to his enduring star power. It is particularly notable that he was able to achieve this success in one of his best-known roles, despite being more than two years removed from the Oscars incident.

"Bad Boys: Ride or Die" is a classic buddy-cop action-comedy, a time-tested formula that resonates with audiences. While the film received mixed reviews from critics, moviegoers have been very receptive, giving it an A-minus CinemaScore and a 97% audience score on Rotten Tomatoes.

Sony Pictures, which released the film, did not shy away from promoting Smith in its marketing campaign. The star embarked on a whirlwind publicity tour, culminating in a surprise appearance at the film's Los Angeles premiere.

Despite the controversies surrounding Smith, audiences remain drawn to his films, particularly during the critical summer movie season. However, it remains to be seen how he will fare outside of the "Bad Boys" franchise and if he can regain his pre-Oscars level of popularity.

The success of "Bad Boys: Ride or Die" provides a glimmer of hope for the struggling summer box office. Hollywood has been facing a difficult year, with many releases underperforming. However, the strong opening of this film and the upcoming release of highly anticipated sequels like "Inside Out 2" and "A Quiet Place: Day One" could signal a turnaround.

The industry is cautiously optimistic, but only time will tell if this is the beginning of a sustained recovery or a temporary blip in an otherwise dismal summer season.

Top 10 of North American Box Office (Jun. 07-09, 2024):

  1. "Bad Boys: Ride or Die" - $56 million
  2. "The Garfield Movie" - $1 million
  3. "IF" - $8 million
  4. "The Watchers" - $7 million
  5. "Kingdom of the Planet of the Apes" - $5.4 million
  6. "Furiosa: A Mad Max Saga" - $4.2 million
  7. "The Fall Guy" - $2.7 million
  8. "The Strangers: Chapter 1" - $1.8 million
  9. "Haikyuu!! The Dumpster Battle" - $820,448
  10. "In a Violent Nature" - $640,000

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