In a new interview, the South African artist also highlighted the spontaneous nature of the choreography in her projects, which more or less contrasts with the precision often expected in pop music.
- June 6, 2024
AceShowbiz - Tyla doesn't find it flattering to be compared to pop icons of the early 2000s. In a cover story with Dazed published on Wednesday, June 5, the "Water" hitmaker said the comparison is "getting boring now."
When speaking to the outlet, the 22-year-old said she's annoyed by the constant analogies drawn between "Water" and Britney Spears' iconic "I'm a Slave 4 U" visuals. "It's getting boring now," she lamented while addressing how frequently her work is likened to previous projects despite her team's efforts to innovate.
"Honestly, when people bring up these references, most of the time, there was never a reference. It's never, 'Make the video look completely like this,' " Tyla added. She went on to emphasize her dedication to originality, particularly praising cinematographer Frank Mobilio, who enforced a ban on storyboards during the production of the "Water" video.
"We have so many cool things of this time, new creatives. I just love working with people who have new and fresh ideas," the South African native continued. She also highlighted the spontaneous nature of the choreography in her projects, which more or less contrasts with the precision often expected in pop music.
"If you're dancing and sweating, you're doing too much," she explained. "Even the dances that we come up with, it's literally random people who just did something they felt in the moment, which just caught on and now the world is doing it."
