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Robbie Williams Trademarks Hopeium for New Skincare Line
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According to a new report, the 48-year-old singer is set to launch a new range called Hopeium which covers a range of skincare products, including cleansers, serums and moisturisers.

AceShowbiz - Robbie Williams is launching a skincare line. Branching out into the beauty industry, the 48-year-old singer is set to launch a new range called Hopeium.

According to the Sun newspaper's Bizarre column, "Robbie is open to everything and anything - and Hopeium is his brainchild." A source told the site, "It means having an irrational sense of optimism, which is very Robbie."

"He has trademarked the name in the U.K. and U.S. and it covers a range of skincare products, including cleansers, serums and moisturisers. There are scents included as well," the insider added. "Robbie has always had a 'reach for the sky' mentality and he is willing to give everything and anything a go. He likes being busy and this new project is something he can really get his teeth into."

Robbie is currently working on a new album, which is due out in September, but admitted working out how to combine a tour with raising his four children with wife Ayda Field, has been a struggle. He recently said, "There is a tour planned but I am trying to figure out how to go on tour and be a dad."

"I was watching an interview with an actor and he said he didn't see his kids grow up. Coming out of COVID - where I spent two and a half years with them and now I am going to do my job again - it's like a Rubik's Cube that brings up new things you have to figure out," he added.

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