AceShowbiz - Hailey Baldwin found herself being entangled in legal trouble. It was unveiled that the model has been slapped with a trademark infringement lawsuit over her skincare line, Rhode.
Filing the lawsuit against the model are RHODE founders Purna Khatau and Phoebe Vickers in the U.S. District Court for the Southern District of New York. The duo, who launched their fashion company in May 2013, was upset upon learning that the daughter of Stephen Baldwin debuted her brand with the same name, which is also her middle name.
Since the launching, Purna claimed she and Phoebe started to see "confusion in the marketplace." They also alleged that Instagram first promised them the @rhode handle but the social media platform "decided to allow Ms. Bieber to use it even though it had no posts until June 8, 2022."
Meanwhile, in a statement to Page Six Style, RHODE's legal team Lisa T. Simpson divulged that the wife of Justin Bieber attempted to acquire the trademark from them in 2018, but they rejected it. "She did this despite knowing of Rhode and its prior rights," said Lisa.
"It's an unfortunate circumstance. We, of course, understand that Hailey wants to use her middle name for her brand, but the law on this is clear: you can't create this kind of brand confusion just because you want to use your name," Lisa added. "What Ms. Bieber is doing is harming a minority co-owned business that two women have painstakingly built into a growing, global brand."
Purna and Phoebe, in the meantime, told the outlet that they were "forced" to file the lawsuit "in order to protect our business." They further elaborated, "While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey's following using our company's name to sell related products."
"We don't want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success," they continued. "Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand that we've built."