AceShowbiz - Actress Jessica Biel has become the latest celebrity to unveil her own wellness brand. "The Sinner" star has teamed up with Greg Willsey and entrepreneur Jeremy Adams to set up Kinderfarms, a health and wellness brand for families.
The mother-of-two, who shares sons, 6-year-old Silas and 11-month-old Phineas, with husband Justin Timberlake, came up with the initiative after becoming frustrated by her lack of options in the shops while searching for pain management for teething babies.
She told People.com, "You read the back of these labels and then when you start looking up what some of these things are, it doesn't fit my values as a mum."
"We just said, 'You know what, we can do better than this.' It's like, once you have the information and then you start to research different ingredients, you start to think more about like, 'Well, I wouldn't put that in my body. Why would I put it in my kid's body?' "
"It's creating an option for families who have different value sets and would like to have some kind of opportunity to make a different choice for their kids."
And Jessica insists she wouldn't promote a product she wouldn't give to her own family. "The most important thing was to create products that I really felt I could stand behind as a mum and as a woman and a wife," she shared.
"And say to my family and my friends, 'I really trust that the ingredients in these products are effective and non-toxic, just cleaner.' That's the priority."