AceShowbiz - Kim Kardashian's KKW Beauty is being sued by bosses at brand growth company Seed Beauty over fears the star could jeopardise their "trade secrets."
In a series of documents obtained by TMZ, Seed Beauty bosses asked a judge for "an injunction blocking KKW Beauty from revealing its trade secrets and business practices" to cosmetics giant Coty.
They claimed that they faced a similar threat in 2016 with Kylie Jenner's "old parent company King Kylie," which was, eventually, bought out by Coty in 2019.
Last year 2019, Coty entered into a "long-term strategic partnership" with Kylie Cosmetics at a cost of $600 million for a 51 per cent stake, reported Forbes, and at the time Seed Beauty bosses had allegedly "warned Kylie not to disclose trade secrets."
However, they insisted they were not given any concrete reassurance as to the safety of their personalised business model by Kylie or her team and are looking to secure their "precious intel" should Kim engage in a similar deal.
Seed Beauty also noted in their legal documents that they began working with Kardashian's brand "about a year" after they began their partnership with Kylie Cosmetics.
Kim has yet to publicly respond to the filing.