AceShowbiz - Pyer Moss founder Kerby Jean-Raymond is set to headline a drive-in documentary showcase in September, during what would have been Fashion Week.
As runway shows in cities like New York, London, Milan and Paris look set to be cancelled in the wake of the coronavirus pandemic, many designers are looking for alternate ways to present their upcoming looks.
On Monday (May 18), Raymond announced he will host a screening of the fashion film "American, Also" at a New York drive-in movie theatre this September. The production explores the creation of and preparation for the brand's Spring 2020 show at Brooklyn's Kings Theater.
The event will kick off a tour of drive-in's throughout the U.S.
"It's always been our mission to show the amount of thinking and laboring that goes behind putting together a collection," Jean-Raymond said in a statement to Vogue. "We've been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years. This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool that we've used to embolden a community around us."
The exact theatre chosen for the premiere has yet to be announced.